End-Buyer Study Results – Spending Wisely?
Tuesday, April 12, 2011. 0 commentsThe Advertising Specialty Institute (ASI) is one of the largest member based promotional advertising organizations in the world.
| In a recent study of end-buyers, ASI found that 75% of promotional products were kept by the recipient because they were considered useful. And most (60%) did business with the advertiser on a product after receiving it. |  |
Among wearables, bags and caps were reported to be kept the longest – on average a little over 6 months. In fact, bags deliver the most impressions, with an average of 1,078 impressions per month. The study concluded that the average cost-per-impression of an advertising specialty item is $0.005, making it less expensive per impression than nearly any other media. | |
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